As we look back at the first decade of the 21st century, taking a very broad...
Recent Articles
Corporate Social Responsibility Doing The Most Good for Your Company And Your Cause
By Philip Kotler & Nancy Lee All across the world corpo-rations are learning and perhaps the hard way – that success and failure is measured not just by how much money they make in terms of profits, but also by how much effort they make to stand up to their social respon-sibility as a “good […]
The Rise And Rise of CSR
An economist is an expert who will know tomorrow why the things he predicted yesterday didn’t happen today. (Evan Esar) What has happened to CSR since I started working on the subject over ten years ago? My involvement with CSR was stimulated by the feeling that the public agencies with which we had worked ” ILO, […]
The Renaissance Brand & Its CSR Implications
For any company entertaining the idea of implementing a Corporate Social Responsibility (CSR) programme in their business, the main barriers to adoption have always been the high startup costs and inadequate return on investment; but perhaps we should reframe the question and consider the cost of not doing so. With the rise of consumer expectations […]
Reshaping Lives
Khaliq shares his personal and professional passions Passionately responded Zouhair A. Khaliq, CEO Mobilink, when TBL asked him how he feels about CSR. It is part of where we come from and a part of our religion to look after our environment and our people, he continued. If you look at it from the corporate […]