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Embedded Sustainability

Sustainability has moved from being the ‘right thing to do’ to being the optimal driver of business strategy. The context for economic performance has changed radically. As many individual leaders and companies grapple with adhering to old strategies versus using complexity to innovate, the long standing dance between environment and economy erupts. Standing solidly in […]

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All-Included CSR

Engaging an entire enterprise into running a truly successful CSR campaign is taken as an intimidating task in many organizations. Sometimes, getting your employees into the actual business becomes a litmus test for the organization itself, as asking employees to do something beyond their job descriptions raises many concerns both for the employer and its […]

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Engaging Your Employees in CSR

In the grand scheme of business sector, Corporate Social Responsibility is still an emerging field, which means that everything ? from general strategy to best practices – is still being solidified. One of the many questions that are still debated quite often in the CSR community concerns is the “business case” for this kind of […]

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The + (?) Power of CSR

Corporate Social Responsibility (CSR) is a powerful tool. Its shape has been defined and redefined but the main thrust is still the socially responsible treatment of stakeholders. I have argued, elsewhere (‘CSR an International Development: Is business the solution?’ (Earthscan, London, 2006), that corporations are more important than the UN in spending on development and […]

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