Stakeholder engagement in the developing world is still very much in process. Many non-profit organizations charge that companies have to become more involved with local communities in order to fully appreciate the impact one company can have. This could not be truer in the case of Acer in Taiwan. Acer is a very large computer […]
The Global Reporting Initiative (GRI) hosted the 3rd Amsterdam Global Conference on Sustainability and Transparency on 26-28 May, 2010. Described as the largest multi-stakeholder conference focusing on the role of organizational transparency in a sustainable global economy, GRI says this was the first meeting of this size and global composition. The conference urged radical and […]
Shell-Eco Marathon, a concept that most of us residing in Pakistan, were unaware of until last year, has now become the talk of Pakistan’s engineering universities. The Shell Eco-marathon began in 1939 at an American Shell research labo-ratory as a friendly venture between scientists to see who could get the most miles per gallon from […]
Ask how both can be used as a part of an overall branding strategy in the appropriate way. Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What started off as a social networking tool for the mere purpose of harmless interaction has turned into an online billboard […]
