Extract from his forthcoming book The Age of Responsibility: CSR 2.0 and the New DNA of Business (published by Wiley in February 2011) One of the current failures of CSR is that the much touted ?business case? for CSR is not nearly as obvious, certain or practiced as many assume. Let?s start with the rhetoric. […]
Sometime ago, a friend posed this question: “Suppose a man walking down a path finds some apples and eats them to satisfy his hunger. He continues his journey for another mile and finds some more apples, and this puts him in a dilemma. The dilemma of whether to keep those apples for unseen rainy days […]
The standard “ISO 26000 Guidance on Social Responsibility” is an experiment. This type of “guidance standard” is new and the world needs to learn that it offers recommendations, advice, proposals, and orientation; nothing less, nothing more. It does not contain requirements and is voluntary in use. It is directed to organizations, not to individuals. It […]
The notion that business should be accountable to the society in which it operates is not new. Increased emphasis on businesses’ practices by a range of stakeholders has meant that the concept of corporate social responsibility (CSR) has also come under greater scrutiny. There is a growing international trend towards mandatory regulation and an increasing […]
