Archive for 'Media Responsibility'

Clashing Views on Media Ethics in Pakistan

Clashing Views on Media Ethics in Pakistan

Posted on 30. Apr, 2009 by Sohaib Jamali.

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I am afraid I have a bias. Being part of the growing media industry in Pakistan, perhaps it is in my best interest to side with my fellows rather than with others. Frankly speaking though, it seems impartiality and objectivity is a utopia – something which has remained a controversial case since many ages – [...]

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Where Are Our Advertisers Leading Us?

Where Are Our Advertisers Leading Us?

Posted on 26. Apr, 2009 by Shahida Kazi.

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Advertising is a strong medium, which has a profound impact on people’s attitudes, behaviour and their values. It is indeed the responsibility of the media to contribute to the positive development of people and to foster the wellbeing of society. In this regard, it is important to note that advertising can and does raise ethical [...]

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C3 Roundtable Cross Company CSR Shaping The Future of CSR

C3 Roundtable Cross Company CSR Shaping The Future of CSR

Posted on 23. Apr, 2009 by Admin TBL.

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A Roundtable was organized on April 22, 2009 in Karachi by tbl (triple bottom-line), on the concept of Cross-Company CSR (C3). This Concept has been developed by tbl as a future direction for CSR.  The primary objective of the Roundtable was to understand and discuss how the C3 concept can be further developed and practically implemented [...]

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Media Responsibility

Media Responsibility

Posted on 23. Apr, 2009 by Glenn Schloss.

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Across Asia, many companies have a love-hate relationship with the media. Happy to talk with journalists when there’s a positive story to tell, senior executives complain bitterly when media adopt a critical tone. A more nuanced – and well-rounded – approach should be adopted in recognising the media’s dual role in covering the commercial sector: it [...]

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Reporting on CSR: A Clinic For The Media

Reporting on CSR: A Clinic For The Media

Posted on 22. Apr, 2009 by Admin TBL.

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tbl, in its second year of publishing is taking its vision forward, and engaging in initiatives and activities beyond just publishing, in line with the 360 degree nature of the publication. tbl held a workshop ‘Reporting on CSR: A Clinic for the Media’, on March 19 at the National Foods Limited Corporate Office, Karachi. A group [...]

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Markets And Journalism

Markets And Journalism

Posted on 22. Apr, 2009 by Ali Sohail.

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Many have drawn parallels of the current world economic downturn with history, drawing upon individual country studies over the past few decades and the mammoth dive of the world economic system in the 1930’s – The Great Depression. However, few have noted the uniqueness of the crisis given the technological age in which such a [...]

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Contending With The Global Environmental Challenge

Contending With The Global Environmental Challenge

Posted on 19. Apr, 2009 by Ahmad Ali.

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After long years of oblivious neglect, the environmental impact of economic industrial production has gained some attention. Even governments now do acknowledge that the quality of the environment is an essential part of human welfare. Moreover, projects are especially being designed to improve the quality of the environment, and an international system has been set [...]

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On The Lighter Side

Posted on 15. Apr, 2009 by Admin TBL.

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Earth Day: Top Three Eco-Friendly Celebs “Green” is definitely stylish in Hollywood right now, too, as earth-friendly celebs get fired up for the planet’s annual day of honor. Here (in no particular order) is a spotlight on the top three most eco-tastic celebs out there: Leonardo DiCaprio – Talk about your environmental awareness: this guy flies commercial air, [...]

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Delusions of CSR

Posted on 15. Apr, 2009 by Khalid Nasir.

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CSR is progressively becoming more than a trendy terminology in the corporate circles of Pakistan. A nascent but a burgeoning business practice, it is fast transforming business entities into responsible corporate citizens. Having roots in personal philanthropy by the owner(s) of the organization, CSR is slowly but surely getting matured into a science of its [...]

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What’s Happening

Posted on 15. Apr, 2009 by Admin TBL.

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Corporate Summit on Climate Action “Climate change is the serious most challenge of our times. Pakistan has already been ranked at 14th most vulnerable country that will be hit by the adverse affects of climate change particularly in terms of food and water security,” said CEO Ali Tauqeer Shiekh at the first ever Corporate Summit on [...]

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Global Briefs Mar-Apr 2009

Posted on 15. Apr, 2009 by Rutaba Ahmed.

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Human Rights Impact Assessments: Guide Business can leave a significant footprint on society, both in a positive and a negative sense. To help companies assess their impact on human rights the Dutch human rights organisation Aim for Human Rights has developed a guide for Human Rights Impact Assessments (HRIAs) which are based on the Universal Declaration [...]

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Breaking News

Posted on 15. Apr, 2009 by Praetor.

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That’s it; I have had all I can stomach with television channels and their insane predilection with airing every other piece of news as ‘breaking news’. There ought to be a law on what can and what cannot be classified as breaking news. I mean these channels break news faster than a patisserie chef can [...]

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Social Responsibility of Leaders: Queen Noor’s Autobiography

Posted on 15. Apr, 2009 by Sadaf Azhar.

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The Hashimite rulers of Jordan, descendants of the famous Grand Sharif of Makkah, have played a pivotal role in recent history. Jordan, with its ancient ruins and rich cultural heritage, is situated in one of the most politically volatile areas of the world. Ever since the Balfour Declaration, it has faced a number of crises: [...]

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Going Beyond: Leveraging Corporate Social Responsibility

Posted on 12. Apr, 2009 by Rutaba Ahmed.

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TNS Kumari leaves her shift at the Bodyline plant in rural Horana in the afternoons to get home to her daughter and infant son. Her husband takes care of the children in the morning and he works the afternoon shift at the same plant. They have a new house, a car, some land and even [...]

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CSR and Collaboration: The Key to Identifying

Posted on 10. Apr, 2009 by Kurt Archer.

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Terms like Corporate Social Responsibility (CSR) can be quite misleading in their current ‘trend’ of up and coming business practices. Everyone was buzzing about whose CSR reports were more detailed and in-depth than others. Others invested in more bleeding heart initiatives, like building wells in Africa (they rarely mention how that community came to be [...]

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