Sustainability has moved from being the ‘right thing to do’ to being the optimal driver of business strategy. The context for economic performance has changed radically. As many individual leaders and companies grapple with adhering to old strategies versus using complexity to innovate, the long standing dance between environment and economy erupts. Standing solidly in […]
Engaging an entire enterprise into running a truly successful CSR campaign is taken as an intimidating task in many organizations. Sometimes, getting your employees into the actual business becomes a litmus test for the organization itself, as asking employees to do something beyond their job descriptions raises many concerns both for the employer and its […]
Corporate Social Responsibility (CSR) is a powerful tool. Its shape has been defined and redefined but the main thrust is still the socially responsible treatment of stakeholders. I have argued, elsewhere (‘CSR an International Development: Is business the solution?’ (Earthscan, London, 2006), that corporations are more important than the UN in spending on development and […]
The standard “ISO 26000 Guidance on Social Responsibility” is an experiment. This type of “guidance standard” is new and the world needs to learn that it offers recommendations, advice, proposals, and orientation; nothing less, nothing more. It does not contain requirements and is voluntary in use. It is directed to organizations, not to individuals. It […]
