Archive for 'Features'
Textured, Not Flat
Posted on 30. Aug, 2010 by Ramla Akhtar.
Relationships and Growth in an Interconnected World Thomas Friedman declared that we live in a flat world that has got even flatter. That technology ? especially the Internet ? has the most significant part to play in it. Those who have grown with the Internet and are inextricably glued to their cellphones will testify to [...]
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transforming the corporate soul
Posted on 28. Aug, 2010 by Afia Mansoor.
There lies a far deeper meaning to the ritual worship in the Muslim month of Ramadan. Prayers, fasting, giving charity are actually the tools for inner transformation applying all of one?s physical and financial resources. The essence is to reconfigure the individual?s bearing from being a ‘taker’ to a ‘giver’. Giving or service restores the [...]
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Partnerships in Practice:
Posted on 28. Aug, 2010 by Favad Soomro.
6 Obvious Secrets for Success Organizations during the course of business interact with various stakeholders. Some of these interactions evolve to become longer term partnerships whereas the others don?t. So what exactly makes one interaction last more compared to the others? Based on personal experience, quoting successful a example of rainwater harvesting (RWH) interventions by [...]
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Overcoming The Academia-Industry Trust Deficit
Posted on 28. Jun, 2010 by Zahra Baray.
Shell-Eco Marathon, a concept that most of us residing in Pakistan, were unaware of until last year, has now become the talk of Pakistan’s engineering universities. The Shell Eco-marathon began in 1939 at an American Shell research labo-ratory as a friendly venture between scientists to see who could get the most miles per gallon from [...]
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Marketers! Ask Not “to Tweet or Book?”
Posted on 27. Jun, 2010 by Babar Javed.
Ask how both can be used as a part of an overall branding strategy in the appropriate way. Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What started off as a social networking tool for the mere purpose of harmless interaction has turned into an online billboard [...]
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Branded Nation
Posted on 23. Jun, 2010 by Sadaf Azhar.
What is common between Prophets, politicians and playwrights? They all tell stories. What determines the popularity of each? How well they sell their stories Moses’ Ten Commandments, Bush’s WMD and Shakespeare’s ‘Hamlet’ are all ‘stories’ we recognize and relate to. Storytelling is the core of culture it is through stories that we share our feelings, [...]
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Strategic CSR and Competitive Advantage for Pakistan
Posted on 31. Mar, 2010 by Michael Hopkins.
CSR is good for business if taken as a strategic approach to running a company or institution. Thus CSR goes further, much further, than a purely philanthropic handout. Corporate Social Responsibility is concerned with treating the key stakeholders of a company or institution ethically or in a responsible manner. ‘Ethically or responsible’ means treating key [...]
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CSR Strategy in Developing Countries
Posted on 30. Mar, 2010 by Miriam Katz.
Corporate social responsibility (CSR) is often a priority for companies in developed countries, but in recent years, the discussion has extended to the developing world. In the developed world, non-governmental organizations (NGOs) accuse multinational corporations (MNCs) of mistreating host countries – the example of Shell in Nigeria being one of the most prominent. In addition, [...]
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Going Beyond Lip Service to Women’s Rights at The Workplace
Posted on 30. Mar, 2010 by Rabayl Manzoor.
When the ‘Protection against Harassment of Women at the Workplace’ Act was passed in March 2010, the response in many people was one mixed with surprise and relief. It was surprising that it took this long for the legislation to come through or that it did not exist before, and a relief that at last [...]
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In The Downturn, Green Companies Outperform
Posted on 30. Mar, 2010 by Jennifer Rice.
A recent study by global management consulting firm A.T. Kearney indicates that firms with “true commitment to sustainability” outperform industry peers in the financial markets. The study, called Green Winners: The Performance of Sustainability-Focused Companies During the Financial Crisis, found that in 16 of 18 industries, sustainability focused companies outperformed their peers by 15 percent [...]
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‘Service’ Lets The World Stay Round
Posted on 28. Mar, 2010 by Ramla Akhtar.
I went to visit the doctor two days ago. At the clinic, I was given a waiting number. Now this clinic is a bit of a run-down operation, but I trust the doctor for his accurate diagnostic skills and the ability to treat a patient with more kindness and less medicine. He also chooses to [...]
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Uraan – ‘A Burning Desire’
Posted on 27. Mar, 2010 by Zohaib Zuby.
The engagement of an individual with a purpose bigger than what is taught in schools and universities is a tedious task. Purpose – The word, most unflinchingly demands a seriousness that seldom the youth at large, can fathom. I see it almost as a journey. Uraan set out a task that we feel must be [...]
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What’s Happening?
Posted on 26. Mar, 2010 by Admin TBL.
World Expo 2010 in Shanghai The World Expo, from May 1 to October 31, 2010 expects 70 million visitors. The theme of Expo 2010 is “Better City, Better Life,” representing the common wish of the whole humankind for a better living in future urban environments. The mascot is Haibao, created from a Chinese character meaning [...]
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5 Temptations of A CEO
Posted on 24. Mar, 2010 by Maryam Salman.
The book, the 5 Temptations of a CEO is a wake-up call to all those who dare to lead. Patrick Lencioni uses the path of fiction to get this powerful message across to all those who wish to succeed in life. The book is to be used as a tool and a reminder that success [...]
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Building a More Sustainable Philanthropist: One T-shirt at a Time
Posted on 28. Jan, 2010 by Babar Khan.
Uth Oye! (www.uth-oye.com) is a social enterprise that designs premium quality t-shirts with socially relevant messages. 50 percent of our profits support organizations that are actively involved in the education, human rights, renewable energy and developmental sectors of Pakistan. The non-profit and philanthropy sector has always relied on the presence and goodwill of the individual [...]
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