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Corporate Social Responsibility: Serious or Just a Trendy Fad?

Are you a Sceptic or a ConvertĀ do you see CSR as an expensive waste of time, a trendy option or a serious business activity? The eight fad tests: 1. Simple: Fad concepts are easy to understand and communicate and tend to be framed with labels, buzz words, lists and acronyms. CSR has a fountain of [...]

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