I was quite excited when Greenleaf Publishing sent TBL a copy of Sustainable Value hot off the press for us to review. Written by Chris Laszlo and published earlier this year, its first few pages are filled with impressive enough praise from academics and business people alike, including a foreword by Patrick Cescau, Unilever’s Group […]
Business Ethics is quite simply applying the basic principles of ethics in the realm of business where profit is the key consideration. By Dipankar Gupta Publisher: HarperCollins India 216pp. Rs. 395 Globally, Business Ethics has been a much talked about term recently and efforts have been made to even incorporate it in the syllabus of […]
By Philip Kotler & Nancy Lee All across the world corpo-rations are learning and perhaps the hard way – that success and failure is measured not just by how much money they make in terms of profits, but also by how much effort they make to stand up to their social respon-sibility as a “good […]
