Category | Books in Focus

The Truth About Markets

Unless you’re a leftist, you’ve probably been brought up to believe that a free market economy, mode rately regulated, is the answer to all our economic woes. Materialism is stated to be the foremost human motivator and so ‘greed’ in business is an acceptable way of making people part with their money for goods and […]

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Branded Nation

What is common between Prophets, politicians and playwrights? They all tell stories. What determines the popularity of each? How well they sell their stories Moses’ Ten Commandments, Bush’s WMD and Shakespeare’s ‘Hamlet’ are all ‘stories’ we recognize and relate to. Storytelling is the core of culture it is through stories that we share our feelings, […]

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5 Temptations of A CEO

The book, the 5 Temptations of a CEO is a wake-up call to all those who dare to lead. Patrick Lencioni uses the path of fiction to get this powerful message across to all those who wish to succeed in life. The book is to be used as a tool and a reminder that success […]

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Consulting for Business Sustainability

With ‘green economy’, ‘sustainability’ and ‘responsible business’ becoming the new buzzwords, there is a greater need for academic research and publication to aid consultants and business students. The compilation entitled ‘Consulting for Business Sustainability’ edited by Chris Galena is such a book that aims to provide consultants with an understanding of current trends and relevant […]

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