In the marketplace of ideas only the best must survive. TEDx, Pakistan, failed its own philosophy. It wasn’t that the ideas were poor. It was the packaging, the presentation, and the speakers’ choosing to talk in banalities, rather than true struggles against systemic problems that go beyond band aid solutions. Whenever something is marketed as […]
So, what is the relationship between CSR (Corporate Social Responsibility) and PR (Public Relations)? The short answer is PR can be both a blessing and a curse to CSR. It is a matter of which comes first and what is the intention. Done properly and with a company that embraces the strategic and integrated nature […]
Engaging the stakeholders of an organization is crucial for ensuring its sustainability. Engaged customers, employees and even industry rivals make up a cohesive trellis on which an organization can grow securely. At the very beginning however, it is important to analyse how an organization views its stakeholders. Are stakeholders the means to achieve the end […]
When the average tourist or business traveler hears the name ‘Malaysia’, his or her mind rifles through images of Kuala Lumpur’s impressive skyline, or Penang’s white sandy beaches, or better yet, the crazy parties at Langkawi! For the more sedate, Malaysia may even spell the cultural richness of Melaka, and for the more audacious, perhaps […]
