Archive for 'Cover Themes'
Engaged to be…?
Posted on 30. Jun, 2010 by Khadeeja Balkhi.
With all this talk about stakeholder ‘management’, subconsciously, our brains tend to process stakeholders as yet another nuisance to be ‘managed’. Managing humans, to me, has somewhat of a negative connotation. Of course, when displeased, stakeholders could present a risk to be mitigated. However, when meaningfully engaged and consulted, there is much latent energy to [...]
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Stakeholder Engagement: What Didn’t Work for Acer
Posted on 29. Jun, 2010 by Miriam Katz.
Stakeholder engagement in the developing world is still very much in process. Many non-profit organizations charge that companies have to become more involved with local communities in order to fully appreciate the impact one company can have. This could not be truer in the case of Acer in Taiwan. Acer is a very large computer [...]
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2010 GRI Conference Transparency Towards A Sustainable Global Economy
Posted on 29. Jun, 2010 by The GRI.
The Global Reporting Initiative (GRI) hosted the 3rd Amsterdam Global Conference on Sustainability and Transparency on 26-28 May, 2010. Described as the largest multi-stakeholder conference focusing on the role of organizational transparency in a sustainable global economy, GRI says this was the first meeting of this size and global composition. The conference urged radical and [...]
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6point8 Billion: The Citizen Stakeholders
Posted on 29. Jun, 2010 by Ramla Akhtar.
Is it possible to engage each and every human on the planet as a stakeholder? Is it possible to make every single voice count? Is it possible to get all citizens on board to arrive at decisions that are relevant to the entire population? The answer is: YES. A resounding, no dream, all hard fact [...]
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Overcoming The Academia-Industry Trust Deficit
Posted on 28. Jun, 2010 by Zahra Baray.
Shell-Eco Marathon, a concept that most of us residing in Pakistan, were unaware of until last year, has now become the talk of Pakistan’s engineering universities. The Shell Eco-marathon began in 1939 at an American Shell research labo-ratory as a friendly venture between scientists to see who could get the most miles per gallon from [...]
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Marketers! Ask Not “to Tweet or Book?”
Posted on 27. Jun, 2010 by Babar Javed.
Ask how both can be used as a part of an overall branding strategy in the appropriate way. Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What started off as a social networking tool for the mere purpose of harmless interaction has turned into an online billboard [...]
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TEDX in Karachi? New Ideas? Inspiring?
Posted on 26. Jun, 2010 by Abira Ashfaq.
In the marketplace of ideas only the best must survive. TEDx, Pakistan, failed its own philosophy. It wasn’t that the ideas were poor. It was the packaging, the presentation, and the speakers’ choosing to talk in banalities, rather than true struggles against systemic problems that go beyond band aid solutions. Whenever something is marketed as [...]
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CSR for PR not PR for CSR
Posted on 25. Jun, 2010 by Matthew Rochte.
So, what is the relationship between CSR (Corporate Social Responsibility) and PR (Public Relations)? The short answer is PR can be both a blessing and a curse to CSR. It is a matter of which comes first and what is the intention. Done properly and with a company that embraces the strategic and integrated nature [...]
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The Trellis of Sustainability: Engaged Stakeholders
Posted on 25. Jun, 2010 by Afia Mansoor.
Engaging the stakeholders of an organization is crucial for ensuring its sustainability. Engaged customers, employees and even industry rivals make up a cohesive trellis on which an organization can grow securely. At the very beginning however, it is important to analyse how an organization views its stakeholders. Are stakeholders the means to achieve the end [...]
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The Road Less Traveled: East Malaysia
Posted on 23. Jun, 2010 by Jafer Ali Shariff.
When the average tourist or business traveler hears the name ‘Malaysia’, his or her mind rifles through images of Kuala Lumpur’s impressive skyline, or Penang’s white sandy beaches, or better yet, the crazy parties at Langkawi! For the more sedate, Malaysia may even spell the cultural richness of Melaka, and for the more audacious, perhaps [...]
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what’s happening
Posted on 23. Jun, 2010 by Admin TBL.
the carbon footprint of the 2010 world cup If you thought that those pesky vuvuzela were the worst thing about the 2010 World Cup, wait until you hear about the carbon emissions estimated to be released during the planet’s biggest sporting event. According to a study conducted by the Norwegian Embassy and South African government [...]
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Branded Nation
Posted on 23. Jun, 2010 by Sadaf Azhar.
What is common between Prophets, politicians and playwrights? They all tell stories. What determines the popularity of each? How well they sell their stories Moses’ Ten Commandments, Bush’s WMD and Shakespeare’s ‘Hamlet’ are all ‘stories’ we recognize and relate to. Storytelling is the core of culture it is through stories that we share our feelings, [...]
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Corporate News
Posted on 22. Jun, 2010 by Admin TBL.
Rural Microfinance Roundtable 33 percent of all bank branches are in rural areas, where 67 percent of the nation’s population resides, Syed Mohsin Ahmed, CEO, Pakistan Microfinance Network (PMN), shared at a roundtable discussion on the Rural Finance Market in Pakistan. PMN organized the conference to discuss the challenges and potential of the sector with [...]
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Blogversation
Posted on 22. Jun, 2010 by Admin TBL.
Why CSR Reporting is Still Ugly: Mallen Baker’s Blog Welcome to tbl’s new blogversation section, where we’ll bring you conversations from the CSR blogosphere. We believe that the dynamic nature of such dialogue is part of what keeps the CSR movement’s momentum strong. Below are excerpts from Mallen Baker’s blog, along with parts of the [...]
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Engaging Stakeholders through Social Media
Posted on 22. Jun, 2010 by Sarosh Waiz.
The social media evolution has changed the way people communicate. It has given everyone the freedom and power to voice their opinions. The introduction of Web 2.0 technologies has enabled communication opportunities for people through the online medium, and, specifically social media. This has not only enabled an online communication channel, but has also affected [...]
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