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Marketers! Ask Not “to Tweet or Book?”

Ask how both can be used as a part of an overall branding strategy in the appropriate way. Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What started off as a social networking tool for the mere purpose of harmless interaction has turned into an online billboard [...]

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The Auto Industry: Challenges and Solutions

The recession has hit the automotive industry hard worldwide. In times of cut throat competition and advances in technology every single day, automotive manufacturers are valiantly struggling to either maintain or gain more market share, thereby increasing their profitability. There are various areas which require innovation. Supply chain collaboration has regained its importance and methods [...]

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